We believe our name can fully represent our mission.

In fact, as for any other business, passion for our products and our job plays a key role in achieving the goals and it ranks among the main basis of our lives.

Through our work, we intend to convey this commitment to watches to all customers at our best, giving the widest choice, pointing mainly on product quality, on design, and last but not least the quality / price ratio.

Starting from these assumptions, we hope to involve more and more people and to create a "virtual place" having all the features and the atmosphere of the old "maisons horlogères", where passion for watches has never failed, allowing the constant development up to the present and projecting it into the future.

New Arrivals (new)

squarestreet   Plano SQ38 PS-48

Codice SQ38 PS-48

€ 215,00 discounted by 20% € 172,00


Swiss Quartz Movement Ronda - New Nylon Patented Strap

Named after the spanish word for "flat", plano features an oversized 36mm pane of glass made from hardened mineral,...

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MWC  P656 Tactical Series Watch with GTLS Tritium and Ten Year Battery Life

Codice P656ND/D2/LI

€ 271,00 discounted by 16% € 227,64


The robust 300m water resistant MWC Tactical Series of watches were specifically designed for marine, surface and airborne applications, they are manufactured to surpass U.S W-46374F Type 6...

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Walter Mitt   Sea Diver Silver Brown


€ 238,00


The W.MT Sea Diver collection incorporates the classic lines of diver watches, adding important features and quality, such as thick Italian genuine leather straps with a facilitated expulsion...

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New Offers

Normal   EN-CN12

Codice EN-CN12

€ 164,00 discounted by 40% € 98,40



The Extra Normal range approaches the purest expression of a minimalist timepiece, but things are not quite so simple. A subtle...

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Lambretta  Cesare 42 Silver Black/Cognac Duo-set

Codice 2181/DUO1

€ 120,00 discounted by 50% € 60,00



With the smart quick-release pins you can easily change between the black and cognac brown leather straps

A tribute to the explorer...

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Emas  Day Tricolore Perla


€ 118,00


The new collection "Day" is marked by the beautiful and colorful interchangeable straps! Design Made in Italy at low prices!

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