We believe our name can fully represent our mission.

In fact, as for any other business, passion for our products and our job plays a key role in achieving the goals and it ranks among the main basis of our lives.

Through our work, we intend to convey this commitment to watches to all customers at our best, giving the widest choice, pointing mainly on product quality, on design, and last but not least the quality / price ratio.

Starting from these assumptions, we hope to involve more and more people and to create a "virtual place" having all the features and the atmosphere of the old "maisons horlogères", where passion for watches has never failed, allowing the constant development up to the present and projecting it into the future.

New Arrivals (new)

Extri  X3015F

Codice X3015F

€ 259,00


Free the black silicon watch strap

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Lagom Watches  BÖRJA LW011

Codice LW011

€ 165,00 discounted by 20% € 132,00


With our first collection “BÖRJA”, we symbolized the idea of “LAGOM” with Acetate, a plant-based plastic, made from a lightweight and durable renewable resource....

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Projects Watches  Suprematism

Codice 7296BS

€ 118,00


Suprematism, the invention of Russian artist Kazimir Malevich, was one of the earliest and most radical developments in abstract art. Its name derived from Malevich’s belief that Suprematist...

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New Offers

MWC  12/24 Military Divers Watch Stainless Steel (Automatic)

Codice XLDSSAU/1224

€ 258,00 discounted by 15% € 219,30


MWC Kampfschwimmer (Military Diver) models are our new heavy duty range and have a significantly more robust case than most other military divers...

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elegantsis  JT47 Firearm Steel

Codice ELJT47-PW01MA

€ 248,00 discounted by 10% € 223,20


To create and design the big sized JT47 Firearm Edition, our designers took their inspiration from the mechanical structure of firearms, the ultimate reference point for rustic...

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elegantsis  JT66 Sports Orange

Codice ELJT66-FO05LC

€ 290,00 discounted by 10% € 261,00


The EXTREME COLLECTION is an epitome of the never ending training professionals undergo, the challenges they face, the obstacles they overcome and the...

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